Full-Stack Startup Contribution

Early enough to shape the company.
Trusted enough to touch every layer.

Company
BuyBuddy

Title
Marketing Director

Years Active
2019 - 2022

Rebrand

Company had been moving fast: Multiple product pivots, sharpening toward market fit. The visual world hadn't kept pace.

I rebuilt it entirely: new logo, new website, complete corporate identity, and a design language carried across every customer-facing touchpoint. Campaigns were shot and produced. The brand finally looked like what the product had become.

Experience

Involved from zero through design, iteration and delivery. Directed UX/UI with the technical team, designed the dashboard, produced user documentation and training materials, and delivered them directly to customers.

Scale

As the product found its footing, the role expanded outward. I managed the UK expansion, spent extended periods in London establishing presence and growth, and led the company's most significant partnership relations. Represented the brand at industry events and pitch competitions. Won one.