Full-Stack Startup Contribution

Long-term role spanning brand, communication, and product layers.

Company
BuyBuddy

Title
Marketing Director

Years Active
2019 - 2022

Rebrand

Company had been moving fast. Multiple product pivots, sharpening toward market fit. The visual world hadn't kept pace.

We rebuilt full brand: new logo, new website, complete corporate identity, and a design language carried across every customer-facing touchpoint. Campaigns shot and produced. The brand finally looked like what the product had become.

Experience

Involved in every stage; design, iteration, and delivery. UX/UI with the technical team, dashboard design, user documentation and training materials, customer onboarding and success.

Street Ad.jpg
Buybuddy Web Mockup 1.jpeg
Buybuddy Web Mockup 2.jpeg
buybuddy_ICONOGRAPHY-01.jpg
Buybuddy Business Cards.jpg 
Scale

As the product found its footing, the role expanded outward. Managing expansion, with extended periods abroad establishing presence and growth.

Represented the brand at industry events and pitch competitions.